Q Week 5. Communicating Customer Value, Advertising,Promotion & Selling Chapters 14, 15, 16 Chapter Review: In this and the next two chapters, we'll examine the last of the marketing mix tools-promotion. Companies must do more than just create value. They must also clearly and persuasively communicate that value. Market communication is not a single tool but rather a mix of several tools, carefully coordinated to engage customers and build a clear and consistent message about an organization and its products. Takeaways: Define the five promotion mix tools for communicating customer value. Define the role of advertising and sales promotion. Read in the Textbook. Chapter14, Communicating Customer Value. Chapter 15, Advertising. Chapter 16, Sales Promotion. Assignment: One (1) page: What is your favorite advertisement? Why is it your favorite ad? What part of the advertisement exposure caught your attention? What message is the ad communicating to its intended target audience? Assignment: One (1) page: Select a brand restaurant and research its marketing communications activities during the past several years. Has the business changed its advertising campaign in that time? Assignments Due: Tuesday, 3/28 @ 11:59pm. Assignments will not be accepted after due date.